How does yelp charge?

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How does yelp charge?, Yelp User Guide, All About For Yelp, Each time a user clicks on your ad, you pay Yelp for the click. The cost per click is based on demand for businesses in your category and area, so it may change over time as demand fluctuates. ... Yelp only charges you for ads when a user clicks on your ad or sends you a message via our Request a Quote ads

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