Why is yelp called yelp?

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Why is yelp called yelp?, Yelp User Guide, All About For Yelp, Someone in Levchin's incubator first proposed the name “Yelp.” Stoppelman told Rose he didn't like the name because “had a negative connotation … Yelp is a cry for help.” But he was convinced to use it by another person (Scott Bannister) in the incubator who was confident about the value of the name

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