Kylie Cosmetics 24.4m followers
Kylie Jenner might only be 22 years old but she owns two of the best Instagram accounts: her own and Kylie Cosmetics. While Kylie Cosmetics doesn’t even make up 16% of her personal followers, her brand still made an astounding $900 million in under three years. And while her sales are not all from Instagram, her photos sure do help. Countless posts feature her products in plain view, and occasionally she’ll thrown in a picture of herself, but overall the Kylie Cosmetics Insta account is a product feed for her collection. If you’re an online retailer in the beauty niche, use Kylie Cosmetics as inspiration instead of just winging it.